Understanding the CCPA (California Consumer Privacy Act)

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Ever wondered what becomes of your data when you provide it to companies? The 2018 implementation of the CCPA (California Consumer Privacy Act) increases your personal data control. But precisely what is CCPA, and how does it affect you?

What is GDPR?

You can secure your personal information under the CCPA. It grants Californians new rights like the ability to request the deletion of personal information and the knowledge of what personal information companies gather about them. It also protects you from prejudice for using these rights and allows you to refuse to have your information sold.

Updated Rights as Per the CCPA (California Consumer Privacy Act)

Then what are your CCPA rights?

Right to Know: Businesses have to tell you what personal information they keep and how they use it. This addresses the types of information collected, its origins, intended uses, and recipients.

Right to Delete: Would you like your private data to be erased? You can ask businesses to delete the information they have collected about you, subject to a few limitations.

Right to opt out: Are you against having your information sold? Companies may receive instructions not to sell or share your personal information.

Right to Correct: You are entitled to ask that any company that holds erroneous information about you have it corrected.

Right to Limit: It is up to you how businesses use private data, including your social security number or financial details.

How to Make the Most of Your Rights

Are you curious about how to exercise your rights?

Right to Know and Delete: To get information or have your data deleted, get in touch with companies directly. They have to answer by a deadline.

Right to Opt-Out: Access worldwide privacy control tools or search for a “Do Not Sell My Personal Information” option on the company’s website.

Like the other rights, you have the ability to ask companies directly to change or restrict how they use your information.

Social Responsibility of Businesses

What has to be done by businesses?

Companies that answer consumer inquiries, give notices about their privacy policies, and make sure they don’t discriminate against customers who use their rights comply with the CCPA. To manage data privacy concerns and ensure they abide by the law, businesses should also designate someone.

Effect of Proposition 24

Proposition 24, which added further safeguards to the CCPA, was passed by California voters in 2020. These new guidelines take effect on January 1, 2023, and they restrict the use of sensitive personal data and provide the opportunity to correct false information.

Why Does This Matter?

What does the CCPA mean to you?

CCPA gives you the ability to control your personal data. In a society when data is an invaluable resource, understanding who has your information and the way it is being utilised is crucial. This law will, to some extent, protect and respect your privacy.

Remember, therefore, that you have the right to decide how your personal information is used every time you are asked to supply it. Maintain your knowledge and exercise your rights to protect your privacy.

Seeking Further Information?

You can call or visit the California Department of Justice website for additional information. Take charge of your data privacy and maximise your CCPA rights.

What Praeferre Does to Follow CCPA

Praeferre is dedicated to protecting your personal data and completely adhering to the California Consumer Privacy Act (CCPA). We give clear disclosures regarding the kinds of personal information we gather and its uses top priority in our data collecting and processing procedures. Through our intuitive interface, you may simply exercise your rights to know, delete, and refuse to have your personal information sold. We also guarantee safe storage of your data and protection against unwanted access. Praeferre guarantees the respect of your privacy and the responsible handling of your personal information by following the CCPA.

Ten Common CCPA Questions

What is CCPA?

New rights for Californians regarding their personal information gathered by businesses are provided by the California Consumer Privacy Act (CCPA).

1. What is CCPA?

New rights for Californians regarding their personal information gathered by businesses are provided by the California Consumer Privacy Act (CCPA).

2. Who is covered under CCPA protection?

Californians are safeguarded under the CCPA, which grants individuals the ability to access, remove, and refuse to have their personal information sold.

3. Which information categories is the CCPA covering?

Identifiers like names and addresses, traits, business information, biometric data, internet activity, geolocation data, and professional or employment information are examples of personal information.

4. In what ways may I use my CCPA right to know?

Businesses can be asked to provide what personal information they have gathered on you, where it came from, and how it is used and shared.

5. What CCPA right does one have to delete?

Subject to some restrictions, you can request that companies remove the personal information they have gathered about you.

6. How can I not have my personal information sold?

On their websites, businesses must have a “Do Not Sell My Personal Information” link where you can make your opt-out request.

7. Should a company refuse to cooperate with my CCPA request, what happens?

Should a company refuse to honour your request, you have the right to protest to the California Attorney General.

8. Are there any exemptions to the CCPA?

Indeed, some information and organisations—such as nonprofits and government agencies—are not subject to the CCPA.

9. What impact has CCPA had on data brokers?

State registration is required of data brokers, who also have to disclose details of their sales and data collecting procedures.

10. Can I send in a CCPA request through an authorised agent?

You may assign a qualified agent to submit a CCPA request on your behalf.

To know more about Praeferre’s CCPA-compliant data protection practices and how to make use of your rights, please visit our privacy statement page or contact our customer service department.

Do you have any questions about the CCPA? Feel free to ask in the comments, and we’ll talk about how to keep your personal information safe.